The NAPF has responded to the ABI’s consultation on a draft Code of Conduct on at-retirement communications or OMO (the Open Market Option). The draft Code of Conduct sets out 3 areas where providers of annuity products must improve the way they communicate with DC scheme members as they approach retirement. The NAPF supports any effort to improve the way people make choices at the point of retirement. However, we believe there are a number of ways the Code of Conduct could be improved to address the underlying barriers to shopping around and to securing better annuity outcomes. In our response we have outlined 5 recommendations on how to improve the Code of Conduct.