Mallett's Mallet rebooted to give UK a pensions wake up call | PLSA
Mallett's Mallet rebooted to give UK a pensions wake up call

Mallett's Mallet rebooted to give UK a pensions wake up call

19 September 2023

TV presenter, broadcaster and childhood favourite, Timmy Mallett, is calling on the UK to ‘Pay Your Pension Some Attention’ as the latest ambassador for the #pension attention campaign.

Timmy Mallett_Megaphone.jpg
  • Timmy Mallett calls on UK to take an Itsy Bitsy Teeny Weeny look at their pension with ‘The Pensions Playback’
  • Currently £26.6 billion sat in lost UK pensions
  • Mallett is taking Brits back to the 80s and 90s to help them feel less 'Bleurgh' about their pensions

Enlisting the support of Mallett’s Mallet and Pinky Punky, Timmy Mallett, will reboot his much loved game show taking contestants back to the 80s and 90s to capture the UK public’s attention so they don’t feel so “Bleugh” about their pensions.

In the second year of the campaign, Mallett asks consumers to take a nostalgic look back to yesterday and uncover their pensions so they can ensure their pots are maximised for their futures. #PensionAttention is co-ordinated by the Association of British Insurers (ABI) and the Pensions and Lifetime Savings Association (PLSA) and funded by a large proportion of the pensions industry. It is working in partnership with Pensions Awareness Week and National Pension Tracing Day.

The gameshow directs the public to to find out how they can do ‘The Pensions Playback’ in three simple steps. It allows people to identify where they are on their pensions journey, and what they need to do next.

  1. Look back to yesterday – do you know where your pension is? You are likely to have more than one from your working life!
  2. Lean in to what you’ve got today - do you know how much you ​already have today? ​It's your money from your hard work.​
  3. Move forward to your future - what are your dreams? Do you know what income you might need in retirement?

This never-seen-before nostalgic take on pensions comes as £26.6 billion[1] is currently sat in lost pensions across the UK. People aren’t tracking down forgotten pensions from previous jobs.

Timmy Mallett, Campaign Ambassador, says: “I suspect people in their thirties often think about their pension and feel they don’t need to engage, assuming it’s something to address as you approach stopping work. But trust me, careers aren’t linear, and you might wake up one morning and suddenly you're 55 and you go, crikey, what happened there? Doing ‘The Pensions Playback’ and taking the simple steps to identify where you are on your pension journey will ultimately mean you’re setting yourself up as best as you can for the future.”

Hetty Hughes, Manager, Long Term Savings Policy, ABI comments: “Nostalgia is an incredibly powerful emotion. By getting Timmy Mallett on board, we’re hoping to engage more people in their current, and past, pensions so they know how their money is building for the future and what they need to do to achieve their retirement goals. The Pensions Playback shows just how easy it can be to pay your pension some attention.”

Joe Dabrowski, Deputy Director of Policy, PLSA adds: “As an industry, we have an important role in lifting savers’ understanding and confidence of their pensions. By coming together under a single, brand-agnostic umbrella to promote simple and memorable messages, we can build on the success of last year’s campaign and continue to increase saver engagement in pensions.”


For more information, please contact:

Teamspirit on [email protected]

About the Pension Attention campaign:

The Pension Attention campaign is a co-ordinated industry campaign led by the Association of British Insurers (ABI) and the Pensions and Lifetime Savings Association (PLSA) to boost people’s understanding and engagement with their pension. The campaign is made possible thanks to the generous support of our sponsors: Aegon, Aviva, Cushon, Fidelity, Legal & General, Nest, NOW: Pensions, Pru, Royal London, Scottish Widows, Smart Pension, Standard Life, and the People’s Pension.

[1] Pensions Policy Institute Oct 2022

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