Young Money commentator and author
Iona founded the pioneering and non-profit Young Money Blog in 2011 and has become the UK's go-to voice on millennials and their personal finances. She appears regularly on TV and radio, ranging from BBC News to ITV Tonight, and presented a Moneybox special on financial education for Radio 4 last year. Iona has written for most national newspapers and websites on the subject of young finances and is a regular personal finance correspondent for the Herald. She published her first book, Spare Change, in 2016 and speaks regularly at events throughout the year - recent engagements have included the Conservative Party Conference, JP Morgan's savings symposium and the Association of Financial Mutuals annual conference. This year has seen Iona become the youngest governor of the Pensions Policy Institute, an ambassador for the Insuring Women's Futures programme (run by the Chartered Insurance Institute) and media adviser for the groundbreaking Next Generation Pensions Committee. She was also recently named Freelancer of the Year by IPSE, the country's leading association for the self-employed. She also runs the Young Money Agency with her father, the award-winning journalist Simon Bain, to help the financial industry provide content, events and services that empower younger consumers.