Head of Research, PLSA
Simon joined the PLSA as Head of Research in March 2018. He is a specialist in Market Research with over 18 years of experience working in consumer research and financial services. Prior to joining the PLSA Simon was a Technical Specialist working in Consumer Insight at the Financial Conduct Authority. Simon was a co-author of the FCA’s publications on Consumer Vulnerability and Access to Financial Services. He led the research and evaluation work on several large scale consumer campaign projects, worked on significant projects for Supervision, Policy and Enforcement, developed a consumer segmentation for the organisation and managed the original research for the FCA’s ground-breaking work on financial capability. Simon has also worked as a Research Director in a research agency working with financial services, media, retail and academic clients.
Simon has a MSc in Marketing from the Alliance Manchester Business School.