Gary DeMoss

gary demoss

Director of Invesco Consulting

Gary is a Director and co-founder of Invesco Consulting. Invesco Consulting have been researching financial language for over a decade. In 2017, they teamed up with the political consultants and word specialists at Maslansky + Partners to find the words, phrases and messaging that evoked positive emotional responses from US DC plan participants. This year, they extended that research to the UK, identifying which 'words to use and which words to lose' when communicating with UK DC scheme members. Gary's knowledge of financial services, built on more than 30 years of experience, has made him a widely sought after keynote speaker. Gary is a co-author of The language of trust: selling ideas in a world of skeptics. Prior to his 30-plus year career in financial services, Gary worked in sales management with Procter & Gamble. He holds a degree in business from Miami University in Oxford, Ohio.

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