Pensions and Lifetime Savings Association > About us > Our staff

Our Staff


Laura Allen
Membership Engagement Manager

Laura joined the Pensions and Lifetimes Savings Association in July 2017 and works on engagement and recruitment campaigns across the organisations diverse membership base.

Prior to joining, Laura worked in Public Engagement at the Care Quality Commission. In this role she was responsible for leading engagement with users of learning disability and mental health services and for ensuring that their views and experiences were fed into CQC’s regulatory policy. Her previous employers include the Nursing and Midwifery Council, Rt Hon Harriet Harman QC MP and Voice4Change England - the national membership organisation championing the voice of the BME voluntary, community and social enterprise sector.

Laura also has an undergraduate degree in British Politics and Legislative Studies from the University of Hull and is currently studying for her Professional Diploma in Marketing from the Chartered Institute of Marketing.

Laura.Allen@plsa.co.uk


Edward Bogira
Editor in Chief

Edward is responsible for developing and maintain a distinctive, differentiated and engaging PLSA brand proposition around the tone of voice, product and working style that inform the way PLSA staff work and communicate. He also oversees our publications, website and other communications including speeches.

Edward began his career as a press officer at the Pension Protection Fund, before roles in policy and strategy and then finally as Head of Chief Executive’s Office. He joined the PLSA as Chief of Staff in 2013.

Edward has a BA in English Literature and Philosophy from the University of Manchester and an MA in English: Issues in Modern Culture from UCL.

Edward.Bogira@plsa.co.uk


Kate Boulden
Researcher

Kate supports in the delivery of the Association’s research programme. She works on both industry and consumer research projects on a variety of topics, including the use of property in research and the auto-enrolment generation.

Previously, Kate worked at a social research agency, Kantar Public, specialising in policy research and longitudinal projects for a number of government clients, such as the Department for Education and the Ministry of Justice. She has also worked in commercial research, working mainly with Unilever and Kellogg’s.

Kate has a BA (Hons) in Economics and Politics from Durham University and a Masters in International Development from the University of Warwick. She also has the Market Research Society (MRS) Advance Certificate in Research Practices.

kate.boulden@plsa.co.uk


Eleanor Carric
Internal Communications Manager

Ellie joined the PLSA in February 2014. Previously PR Manager, Ellie works in the Communications team, reporting into the Head of Communications.

The Communications team work to actively promote the Association as the voice of workplace pensions through traditional press coverage and social media, as well as looking after internal communications with PLSA staff.  

Before joining the Association, Ellie worked at the Chartered Insurance Institute in the media relations team. Prior to this she worked for KBPR, a specialist pensions and investments PR agency, and was deputy editor at Pensions Age magazine.

Eleanor.Carric@plsa.co.uk


James Crawford
Head of Facilities and IT Services

Joining the Pensions and Lifetime Savings Association in August 2014 as Facilities Manager, James is responsible for ensuring the smooth running of the office and meeting spaces at Cheapside House.

This includes managing relationships with suppliers, delivering a first-class front-of-house service to the Association’s staff and visitors and ensuring that meeting spaces at The Association's Cheapside House offices are prepared in good time and ready for both internal and external meetings and events.

Before joining the Association, James was Resource Manager for Co-Operative Systems, and previously Facilities Manager for Cambridge House, a Camberwell–based Charity.

James has degrees in Economics, and Politics, Philosophy & History.

James.Crawford@plsa.co.uk


George Currie
Policy Lead: Lifetime Savings

George joined the Pensions and Lifetime Savings Association in January 2017.

George works on a variety of retirement savings policy issues, including the PLSA’s approach to the Government’s lifetime savings agenda and Defined Contribution pensions.  In combination with colleagues, he wrote the PLSA’s long-term vision for retirement savings – Hitting The Target – which made a series of recommendations on how public policy and industry practices should change to improve retirement outcomes for savers. 

Prior to joining the Association, George worked on challenging policy issues in the Civil Service and think tanks.  George holds degrees from the universities of Oxford, Leeds and London, the last of these being a PhD in Political Philosophy. 

George.Currie@plsa.co.uk


Joe Dabrowski
Head of DB, LGPS and Standards

Joe leads the DB, LGPS and Standards team with responsibility for policy areas including defined benefit provision, corporate and scheme governance and institutional investment issues.

Before joining the Pensions and Lifetime Savings Association, Joe spent nine years at the Pension Protection Fund, where his last role was Head of Chief Executive’s Office. Earlier in his career he worked in policy and operational roles within central Government, including the Home Office and Defra.

Joe.Dabrowski@plsa.co.uk


Jess Davies
Events Manager

Jess joined the Pensions and Lifetime Savings Association in October 2006 and manages the logistics and production of the Association’s flagship conferences and exhibitions including the Pensions and Lifetime Savings Association Investment Conference, Local Authority Conference, Annual Conference & Exhibition.

Before joining the Association, Jess worked for Brand Events and DMG World Media and was involved in a wide range of shows including MPH Live (now Top Gear Live), The Ski and Snowboard Show and Taste Festivals.

Jessica.Davies@plsa.co.uk


Anna Dixon
Events and Training Executive

Anna joined the Pensions and Lifetime Savings Association in September 2017.

Anna supports the Head of Events and the Head of the PLSA Academy and PINNACLE run PLSA’s training and provides logistical support for other PLSA events. These events include the Annual, Investment and Local Authority conferences.

Prior to this role Anna worked as a Communications Advisor for the Public Relations Institute of New Zealand (PRINZ) in Auckland for two years. In this role she was responsible for membership sales and communication, event management, social media and junior team management.

Anna has a degree in Communications with a major in Public Relations from AUT University Auckland.

Anna.Dixon@plsa.co.uk


Caroline Escott
Policy Lead: Investment & Stewardship

Before joining the PLSA in 2017, Caroline led on pensions policy as Senior Policy Adviser at the Personal Investment Management and Financial Advice Association (PIMFA) and was Head of Government Relations at the UK Sustainable Investment and Finance Association (UKSIF).

She has also held roles providing financial policy analysis to Members of Parliament and undertaking fixed income research for a large asset management firm.

Caroline has a Master’s degree in International Political Economy (with Distinction) from the LSE, where she graduated top of her year, and a degree in Economics with Politics from the University of Warwick.

Caroline.Escott@plsa.co.uk


Varsha Gicas
Head of Client relations

Varsha joined the Pensions and Lifetime Savings Association in July 2014.

Varsha manages client relationships, especially with Business members, for growth and retention of sales. She is also responsible for sales of various exhibition, sponsorship, training and advertising items for the Association.

Before joining the Association, Varsha worked in sales at the Chartered Institute of Public Finance and Accountancy (CIPFA) for two years.

Varsha.Gicas@plsa.co.uk


Ellie Halls
Events Executive

Ellie joined the Pensions and Lifetime Savings Association in January 2015. She manages the logistics and production of the Association’s exhibitions and event sponsorships, as well as being involved in the overall logistics of the Association’s major events. Ellie is also responsible for production of the Local Authority, Hot Topic Seminars, and Trustee Conference.

Ellie.Halls@plsa.co.uk


Lisa Hampton
Marketing Manager

Lisa joined the Pensions and Lifetime Savings Association in January 2009. As marketing manager she is responsible for developing and managing the Association’s marketing activities so that its products and services meet the expectations of its members and continue to reach a wider audience.

Lisa is a CIM qualified professional with a broad range of marketing skills acquired over fifteen years. She has held previous marketing roles at Lloyd’s of London, Standard & Poor’s, Brewin Dolphin and also within the commercial property sector.

Lisa.Hampton@plsa.co.uk


Alyshia Harrington-Clark
Policy Lead: Cost Transparency Initiative

Alyshia joined the PLSA in October 2018 as secondee Policy Lead for the Cost Transparency Initiative.

For the rest of her time she continues her role in Wholesale & Investments Competition at the Financial Conduct Authority. Most recently she worked on the Asset Management Market Study and the precursor work the Wholesale Sector Competition Review. Previous roles at the FCA/FSA included asset management supervision and market abuse investigations, and she was seconded to the European Securities and Markets Authority in Paris where she worked on on financial innovation and MiFID II. 

Alyshia completed the CISI Diploma in Investment Compliance in December 2014, and achieved Charted Member status (Chartered MSCI) in 2016. She is also a holder of the IOC+. Alyshia's degree is in Philosophy and the Political Economy from the University of Exeter.

alyshia.harrington-clark@plsa.co.uk


Ben Harwood
Business Development Executive

Ben joined the Pensions and Lifetime Savings Association in April 2016 and manages client relationships, primarily with Business members, for the growth and retention of commercial business.

He is also responsible for sales of the Association’s exhibition, sponsorship, training and advertising items.

Before joining the Association, Ben began his career as a primary school teacher, before moving into various recruitment roles.

In his previous role Ben worked within the sales team at the Chartered Institute of Public Finance and Accountancy (CIPFA) for 3 years.

Ben.Harwood@plsa.co.uk


Nikolina Hudi
Registration Executive

Nikolina joined the Pensions and Lifetime Savings Association in October 2012. She supports the Head of Events and events team in administering the Association’s comprehensive series of events, and is responsible for various aspects of work relating to event registrations including delegate enquiries, setting up events on the database and on-site registration management. She is responsible for the event logistics of various in-house events, including PensionsConnection events, Fund Member breakfasts, Business Member Forum and Teach-ins.

Prior to joining the Association, Nikolina spent six years working at the Croatian Embassy in London.

Nikolina.Hudi@plsa.co.uk


Dawn James
Interim Marketing and Communications Director

Dawn recently joined the Pensions and PLSA as interim Marketing and Communications director. She is responsible for of our branding, PR, internal communications, government affairs and commercial marketing.

She began her career as a press officer in the Government Information service and has a wide range of senior level experience, both in-house and in agency, including being part of the team who launches Openreach for BT as Marketing and Communications Director. She has a first degree in History and Politics and an MBA from Manchester Business School.

Dawn.James@plsa.co.uk


Stephen Judkins
Channels Manager

Stephen is responsible for delivering and managing PLSA’s website and other digital channels, ensuring they enable effective and engaging brand appropriate communication with members, staff and the pensions community. Stephen also creates a range of content for the association’s channels, including written, video, photo and design.

Stephen joined the Pensions and Lifetime Savings Association in February 2006, initially working with the events team before moving to a website role.

Stephen.Judkins@plsa.co.uk


Steven Kennedy
PR Manager

Steve joined the Pensions and Lifetime Savings Association in July 2018 as PR Manager.

Before joining the PLSA, Steve worked at Nautilus International; a maritime industry body in its communications team and has also had previous PR and journalism in a variety of other sectors including local government (Stoke-on-Trent City Council and Westminster City Council), major construction (Crossrail), and finance (National Savings & Investments). In addition, Steve has also worked in a freelance capacity, both writing features for a variety of football-led publications as well as spending two seasons editing a National League club’s award-winning matchday magazine.

Steve also has an undergraduate degree in Journalism from the Staffordshire University.

Steven.Kennedy@plsa.co.uk


Jenny Leach
PA to Chief Executive

Jenny joined the Pensions and Lifetime Savings Association in July 2010.

Jenny’s main responsibilities include providing full logistical support for the Chief Executive and working closely with the Chief of Staff to ensure that the Chief Executive is fully prepared for all meetings and events.

Prior to joining the Association, Jenny spent 21 years as PA to the Director of a trade association in the food industry. She also worked in the conference and banqueting department at a major London City hotel.

Jenny has a BA (Hons) in Home Economics and Social Administration from the Roehampton Institute.

Jenny.Leach@plsa.co.uk


Antonella Lyons
Receptionist

Antonella joined the Pensions and Lifetime Savings Association in February 2013.

Her main responsibility is to ensure the smooth operation of the reception, switchboard and administrative services including meeting and greeting visitors to the office, booking and organising of various meeting rooms, managing and maintaining the conditions of our premises.

Prior to joining the Association, Antonella worked in the retail sector as After Sales Administrator.

Antonella.Lyons@plsa.co.uk


Rebecca Martin
Membership Executive

Becky joined the Pensions and Lifetime Savings Association in July 2008.

Becky works with the membership team. Her main responsibilities include membership enquiries, processing membership applications and renewals, and updating the Association’s membership database. Becky is also responsible for updating the membership and local group pages of the Association’s website.

Rebecca.Martin@plsa.co.uk


Rebecca Moessl
Events and Training Technical Manager

Rebecca joined the Pensions and Lifetime Savings Association in February 2008. She manages the technical requirements for all events and training which includes audio visual, IT, video and the events  app. 

She is also responsible for liaising with speakers on logistical aspects for all the Association’s major events including the Annual Conference & Exhibition, Investment Conference, Local Authority Conference and Trustee Conference.

Before joining the Association Rebecca worked in customer service and operations roles in the insurance and other industries. Rebecca holds a business degree from Anglia Ruskin University, Cambridge.

Rebecca.Moessl@plsa.co.uk


Veena Parmar
PA to Directors

Veena joined the Pensions and Lifetime Savings Association in November 2015, and is the PA to the directors of External Affairs and Commercial Services, as well as the administrative assistant to both teams.

In addition, Veena provides full administrative support to the Association’s Defined Benefit and Defined Contribution Councils and other committees and working groups across the External Affairs Team.

Prior to joining the Association, Veena was the PA to the Director of Finance at University College London. Veena has degree in Business and Marketing Communications from the University of Greenwich.

Veena.Parmar@plsa.co.uk


Victoria Pereira
Head of Marketing

Vicky joined the Pensions and Lifetime Savings Association in September 2015. She is responsible for developing and managing the Association’s marketing activities so that its products and services meet the expectations of its members and continue to reach a wider audience.

This involves creating a strategic marketing plan and its implementation through on and offline campaigns to reach members and industry contacts. 

Vicky is also responsible for arranging various media partnerships with industry magazines that are keen to support and get involved with our events.

Victoria.Pereira@plsa.co.uk


Rachel Pine
Events and Training Content Manager

Rachel joined the PLSA in September 2017 as Events and Training Content Manager, a role which sits within the commercial services team. She is responsible for developing the content for all of the PLSA’s conferences and programmes, inviting speakers and liaising with sponsors to create promoted content.

She supports the events team and also works closely with colleagues in policy, business development and membership.

Prior to the PLSA, Rachel held roles at the Official Monetary and Financial Institutions Forum, Responsible Investor and the FT. Previously, she worked as a financial media executive in her native New York City.

She is the treasurer of the Women’s Equality Party’s Camden chapter and is active in a variety of charitable endeavours. Rachel has a BA in Political Science with a Journalism minor from Stony Brook University.

Rachel.Pine@plsa.co.uk


Simon Sarker
Head of Research

Simon joined the PLSA as Head of Research in March 2018. He is a specialist in Market Research with over 18 years of experience working in consumer research and financial services. Prior to joining the PLSA Simon was a Technical Specialist working in Consumer Insight at the Financial Conduct Authority. Simon was a co-author of the FCA’s publications on Consumer Vulnerability and Access to Financial Services. He led the research and evaluation work on several large scale consumer campaign projects, worked on significant projects for Supervision, Policy and Enforcement, developed a consumer segmentation for the organisation and managed the original research for the FCA’s ground-breaking work on financial capability. Simon has also worked as a Research Director in a research agency working with financial services, media, retail and academic clients.

Simon has a MSc in Marketing from the Alliance Manchester Business School. 

Simon.Sarker@plsa.co.uk


Claire Simmons
Head of Business Development

Claire joined the Pensions and Lifetime Savings Association in January 2015 and manages client relationships, primarily with Business Members, for the growth and retention of commercial business and is responsible for sales of the Association’s exhibition, sponsorship, training and advertising items.

In October 2018 Claire was promoted to Head of Business Development and has responsibility, alongside the Director of Business Development, for the assessment and analysis of new development opportunities for the PLSA, ensuring their robust consideration and overseeing the development of suitable implementation plans.

Claire has worked in business development for over eight years, previously with Blackthorn Technologies (a GRC software organisation), the Chartered Institute of Public Finance and Accountancy (CIPFA) and recruitment roles.

Claire.Simmons@plsa.co.uk


Tiffany Tsang
Policy Lead: LGPS and DB

Tiffany joined the Governance & Investment team in February 2018, as the Policy Lead for Defined Benefit (DB) and for the Local Government Pension Scheme (LGPS). She is an economist and pensions policy specialist with over 15 years of public policy experience.

Prior to the PLSA, she was a Policy Adviser for the Association of British Insurers (ABI), where she focused on the UK retirement market and tax relief. She also managed all research projects for the Retirement & Savings team.
 
Before the ABI, she led programme evaluations and research on labour market churn for The Work Foundation. As a Researcher at the London School of Economics (LSE), her work included analysing consumption patterns, national taxation levels and inequalities. For Euromonitor International, Tiffany published reports on emerging markets’ business environments. Her career started with international development in Southern Africa.
 
Tiffany has an LSE MPA in Public and Economic Policy and an International Studies Bachelor’s from Vassar in her native New York.

Tiffany.Tsang@plsa.co.uk


Lawrence Vousden
Head of Government Affairs

Lawrence joined the Pensions and Lifetime Savings Association in January 2018.

Lawrence is responsible for managing the PLSA’s engagement and communication with Government, Parliament and political stakeholders.

Before joining, Lawrence was Head of Public Affairs at the financial services mutual,  LV=.  Previously, he worked in public affairs roles at BT, Royal Mail, Direct Line and Lloyds Bank.

Lawrence has a BA in European Politics and Legislative Studies from the University of Hull.

Lawrence.Vousden@plsa.co.uk


James Walsh
Policy Lead: Engagement, EU and Regulation

James leads the Association’s policy work on EU issues, including the review of the EU pensions Directive, work on the Capital Markets Union and the UK’s exit from the European Union.

Prior to taking up his current role in 2009, James was Public Policy Manager for ASDA Stores Ltd and Head of Public Affairs at the Institute of Directors.

Earlier in his career he held a series of positions in the Conservative Research Department, serving as Head of Economic Section and then as Deputy Director. He has worked with political leaders in Namibia, Sri Lanka and Belarus.

james.walsh@plsa.co.uk


Cheryl Wilkinson
Membership Engagement Manager

Cheryl joined the Pensions and Lifetime Savings Association in March 2017.

Cheryl has responsibility for membership engagement and retention.  Cheryl supports and develops the Association’s Local Groups and manages the PensionsConnection network events.

Prior to joining, Cheryl worked for Mercer managing their Diversity and Inclusion membership networks and events for the UK, Europe and globally.  Previous employers also include the Local Government Association and Association of Police Authorities.

She has a BA (Hons) Politics & Russian Studies degree from Keele University and MA Literature from University of Southampton.

Cheryl.Wilkinson@plsa.co.uk